As an animation filmmaker trained in human-centered design and having spent a few years leading design strategy and research for a tech startup, here is my take on creating soulful personas.

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As a character designer and animator, I have cultivated a knack for understanding human behaviors, attitudes, and mannerisms through a systematic process of observation, listening and interacting with real-life counterparts. For anyone who is an animation filmmaker, this is an unskippable step in the creative process as it helps them empathize with characters they are creating from thin air and bring life to their imagination.


Design case studies and strategies

A series of projects designed to drive higher business outcomes and increase brand loyalty. The solutions were created based on one or more predefined broader themes such as Growth, Motivation, and Hook.

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Target Group and the Problems

The target group(TG) was defined as any marketplace agent registered with TravelTriangle, with a higher focus on the agents with low and medium sales performance. The following are the core problems we had identified for solving through gamification of the product.

  • The high churn rate of Agencies from the system and Travel Consultants at these agencies.
  • The low motivation to work among consultants with no system of incentives and other rewards
  • A lesser engagement on the dashboard and tendency to take processes offline, leading to poor product analytics.

Vision and Execution Strategy

  • To impart a sense of GROWTH in the user’s mind, by helping…

Gamification 101

Insights from gamification projects done for a product based tech startup (TravelTriangle.com) combined with my learnings from 10+years of audio-visual storytelling experiences.

Cover image with GAMIFICATION 101 written on it. (A picture of human hand rolling some dies on the table)
Cover image with GAMIFICATION 101 written on it. (A picture of human hand rolling some dies on the table)
Photograph by hidde schalm

Adding frisky elements and introducing reward points to a product is not gamification. The idea of gamification is to introduce the core elements of actual games into non-game environments to inspire users towards higher engagement, instigate loyalty and thereby drive predefined business goals. Reward points, badges, campaigns, and stories are just a few among the many modalities used for game mechanics.

There is a rise in using gamification in products and service communication as many businesses have recognized the need to move beyond two-dimensional communication for driving better user-experience. …


Part III

The dual nature of THINKING and the untapped potential of the human brain.

This is part 3 of a 6-part series, where I share accounts of a journey I have embarked on to understand the true ingredients of ‘inventiveness’ and ‘sustainability’. To build my argument, I have looked at patterns from history, concepts of neuropsychology, the philosophy of science, and anything that has resonated with me to find a reasonable explanation. Follow this link to go to the first chapter.

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Chapter 3 | The genesis of inventiveness

Be it the invention of the wheel (~ 5,500 years ago) or the feat that led to the first-ever Black Hole Image(2019), it would not have been possible without our ability to THINK…


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Systems Design

A step by step method which recommends the best possible destinations to boost the confidence of the user

There are two kinds of Holiday seekers. Those who know the destinations clearly and ready to plan their trip, and then there is the other, those who have high motivations to travel but not sure about the destination yet. This recommendation engine is designed for the latter. It explores the basic travel motivations to create a system that is flexible enough to accommodate various facets of traveler needs.

The last thing the holiday seekers want is to get stuck at a place they can’t appreciate, and unable to find the activities of their taste.

Aim:

To propose solutions that are intuitive…


5+3 Day design sprint for enhancing user experience.

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Challenge:

Convegenius is an EdTech social enterprise focused on closing the gap in educational achievement for children and youth in India. In order to bridge the gap in learning in children from lower-income areas, the leadership of the organization came up with an experimental idea to create brick and mortar learning centers that are enabled by shared resources and accessible for such children at an affordable cost. Since this may become an extension of their digital brand, ConveGenius wanted to create create a quick pilot center for testing the concept and to define the right user experiences at all touchpoints.

Role: Sprint Facilitator/ Experience design strategist

I…


A collection of handpicked images to showcase my visual aesthetics and design across in Art and Design projects.

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Rendered in Maya for an animated short

Part II- Decoding Sustainability

Introducing the concept of ‘balance’ as a fundamental law of nature.

This is part 2 of a 6-part series, where I share accounts of a journey I have embarked on to understand the true ingredients of ‘inventiveness’ and ‘sustainability’. To build my argument, I have looked at patterns from history, concepts of neuropsychology, the philosophy of science, and anything that has resonated with me to find a reasonable explanation. Follow this link to go to the first chapter.

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Photo by: Ash from Modern Afflatus

Chapter 2 | Decoding Sustainability

Hypothesis: Those who truly absorb the meaning of nature’s philosophy of ‘balance’ will uncover the secret of winning the longevity race.

One can see examples of ‘balance’ in history, philosophy, literature, the arts…


Part I — Introduction

A reality check into how inventive enough we are to sustain the unforeseen modern-day challenges.

This is part 1 of a 6-part series, where I share accounts of a journey I have embarked on to understand the true ingredients of ‘inventiveness’ and ‘sustainability’. To build my argument, I have looked at patterns from history, concepts of neuropsychology, the philosophy of science, and anything that has resonated with me to find a reasonable explanation.

A long shot of windmills with range of mountains in the background
A long shot of windmills with range of mountains in the background
A photo by Matt Artz

Chapter 1 | INTRODUCTION

The incredible era of innovations and unforeseen challenges

All human beings are born creative. At our best, we have the same capabilities to be incredibly inventive and innovative. It isn’t a special trait carried through the progeny of exceptional beings, but a facet of our essential human nature. …


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Photography

A selection of pictures from my photography expeditions from various times.

Recommendation: Best viewed on a desktop screen than from your mobile screen.

A collection of travel photographs taken between 2012 and 2015, USA.

Dhaneesh Jameson

Experience Design Producer

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